How we make money

Are Stocks Cheap? is free to use. To keep it that way, a small number of clearly-labelled outbound links — mainly to brokers — are affiliate links. If you click one and go on to open an account, we may earn a commission. This is disclosed in line with the U.S. FTC endorsement guides and the UK Advertising Standards Authority’s CAP Code.

What this means for you

• It costs you nothing extra. You pay the same whether you use our link or go to the broker directly.
• You are never obliged to use them. The affiliate cards are easy to ignore, and every metric, chart and verdict on the site works exactly the same if you don’t.
• We only feature products we’d be comfortable describing to a friend — low-cost, broadly-diversified, globally-minded — consistent with what the rest of the site is about.

It does not influence the data

This is the important part. Our valuation readings — the Global CAPE, the country and US gauges, the expected-returns model — are independent and rules-based, built from public data by a fixed methodology. No partner can pay to change a number, a ranking or a cheap-or-expensive verdict, and none has. Where a figure is an estimate rather than a measurement, we say so plainly.

Not investment advice, and your capital is at risk

Nothing here — including any partner link — is a personal recommendation or financial advice. The value of investments can go down as well as up and you may get back less than you put in. If you are unsure whether a product or broker is right for you, seek independent, regulated financial advice before acting.

Other ways the site is funded

Readers can also support the site with a small donation and the free email newsletter may carry occasional, clearly-marked sponsorship in future. We will always label paid placements as such.

Questions

If anything here is unclear, the contact details are on the About page.